As social media platforms continue to grow, businesses and individuals need to maintain a strong online presence to stay relevant. Having a social media management tool can simplify the task of scheduling and analyzing your content across multiple platforms. Two of the most well-known tools are Hootsuite and Buffer. But which one is better?
Main features
First, let's take a look at the main features of each tool:
Hootsuite
Hootsuite is a cloud-based social media management platform that allows users to schedule posts in advance, monitor social media activity, and analyze their performance. Hootsuite supports more than 35 social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Some of its top features include:
- Customizable analytics dashboard
- Integrations with other digital marketing tools
- Advanced scheduling capabilities
- Bulk scheduling
Buffer
Buffer is a web-based social media management tool that allows users to schedule content, track performance, and manage multiple accounts from one place. Buffer supports Twitter, Facebook, LinkedIn, Instagram, and Pinterest. Some of its top features include:
- Post scheduling and publishing
- In-depth analytics tracking
- Integration with other digital marketing tools
- Browser extension for easy sharing
Comparison
Now, let's take a closer look at how Hootsuite and Buffer compare:
Pricing
Hootsuite offers a 30-day free trial for its Professional and Team plans, after which you'll have to pay $49/month and $129/month, respectively. Hootsuite also has an Enterprise plan that requires a quote. Buffer offers a free plan that supports up to three social media accounts and 10 scheduled posts. Its Pro plan costs $15/month and supports up to eight social media accounts and 100 scheduled posts.
Ease of Use
Both Hootsuite and Buffer have a user-friendly interface, making it easy for beginners to use. Hootsuite offers more advanced features, which can take some time to learn, while Buffer is more straightforward and simpler to use.
Analytics
Both tools offer in-depth analytics, including engagement rates and follower growth. Hootsuite offers more detailed analytics and reporting, making it a better choice for businesses with larger social media followings.
Scheduling
Both tools offer scheduling features, but Hootsuite's advanced scheduling capabilities allow users to schedule posts in bulk and months in advance. Buffer's scheduling is more basic, allowing users to schedule posts on specific dates and times.
Conclusion
Both Hootsuite and Buffer are great social media management tools. Hootsuite is better for larger businesses that need advanced features, such as custom analytics and bulk scheduling. Buffer is ideal for small businesses and individuals looking for a simpler tool without complicated features.
Ultimately, the choice between Hootsuite and Buffer depends on your personal needs and budget. Take advantage of their free trials and find the one that works best for you!
References
- Hootsuite. (2021). Pricing. https://hootsuite.com/plans/free-trial
- Buffer. (2021). Pricing. https://buffer.com/pricing
- Patel, N. (2021, March 23). Buffer vs. Hootsuite: Which is Better for Social Media Management? https://neilpatel.com/blog/buffer-vs-hootsuite/